Moti Roti

 

Client: Moti Roti (Dubai)
Brief: Review Moti Roti's overall creative strategy.

After auditing Moti Roti's online and offline presence and understanding its goals, we developed an action plan and managed its development. This covered developing new creative assets and relaunching them.

 
 
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Creative CONTENT

We recommended a reshoot of all menu items and created a colourful style sheet/mood board to reflect the boldness of the brand which wasn't coming across in the previous photography. We managed the photoshoot and were lucky to work with Jules Dunne to bring the magic home. It was important to develop these assets to then proceed to creating animations & other creative content to tell the brand's story.

 
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Website

Our strategy then looked at the issues with the Moti Roti website (no longer live). With many mobile users and a non responsive site, out of date content, and a lack of flexibility of updates, we also planned a revamp of the website. The new website we created focuses on delivering useful content in a simple user experience.

CMS: SquareSpace

 
 
 

Social Media

As part of the social media strategy, we created an Instagram mood board to ensure the colourful and bold brand personaIity would come across. We then created a launch library of copy, images and animations with different themes. Conversions to the website and restaurant calls subsequently grew.

Before and After:

 
 

animation - Build Your Own

We developed a fun animation to communicate the offerings of Build Your Own.