Client: Gustronomy, boutique catering (Dubai)
Brief: Review creative strategy and manage development
BRAND ASSETS & Creative content
We started by refreshing the brand assets and developing a typographic style and supporting graphics to support the existing logo. We then considered the existing photography and recommended a reshoot. We created a rustic and minimal mood board that would work well with the brand and would tell a story. Starting in the kitchen, with the chef's various tools and drawing board, we moved to the ingredients and then the creative dishes. The final touch: table setup and ambience.
We revamped the website after ensuring we had developed the right creative assets. Slick and simple, like the brand.
The mood board we created for Gustronomy's Instagram focused on creating a sense of space and a curated visual approach.
Before and After:
We created a short animation of the logo graphic that could be used in all future videos.